Highly attractive models in advertising: What causes negative affect?

Alcohol advertising: what makes it attractive to youth?

This paper investigates the affective responses of youth toward specific elements featured in television alcohol advertisements (i.e., people character, animal character, music, story, and humor). It also examines the associations between advertising likeability and its potential influence. Respondents were 253 children and adolescents in California (47% male; aged 10-17). Data were collected u...

Polymeric Gas Separation Membranes: What Makes them Industrially more Attractive?

Why Reflect Reality: An Exploratory Study on the Effectiveness of Traditionally Attractive Models and Realistically Attractive Models in Fashion and Beauty Advertising

Why reflect reality: an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising They are circulated for discussion purposes only. Their contents should be considered preliminary and are not to be quoted without the authors' permission. We are grateful to generous support of the Ogilvy Foundation for funding ...

Facial Features: What Women Perceive as Attractive and What Men Consider Attractive

Attractiveness plays an important role in social exchange and in the ability to attract potential mates, especially for women. Several facial traits have been described as reliable indicators of attractiveness in women, but very few studies consider the influence of several measurements simultaneously. In addition, most studies consider just one of two assessments to directly measure attractive...

Negative Responses to Attractive Same-Sex Individuals

Previous studies of organizational decision making demonstrate an abundance of positive biases directed toward highly attractive individuals. The current research, in contrast, suggests that when the person being evaluated is of the same sex as the evaluator, attractiveness hurts, rather than helps. Three experiments assessing evaluations of potential job candidates (Studies 1 and 3) and univer...